Good Good Golf CEO and President Depart Following Commercial Controversy
| Executive Resignations | CEO Matt Kendrick and President Joe Flannery have left Good Good Golf. |
|---|---|
| Interim CEO | Co-founder Nahid Giga appointed interim chief executive. |
| Cause of Fallout | A deleted commercial depicting a man shoving a woman to the ground over a golf club. |
| Commercial Impact | Callaway terminated its partnership; major retailers removed brand apparel from stores. |
The chief executive officer and president of Good Good Golf have both left the company following public backlash over an advertisement depicting physical violence. Chief Executive Officer Matt Kendrick stepped down and President Joe Flannery decided to leave the brand, according to an internal staff memo reported on September 2, 2026.
Executive Departures and Interim Leadership
In an internal memo sent to employees, company executive Alex Puchala announced the exits of Kendrick and Flannery. Nahid Giga, a co-founder of Good Good Golf, was named interim chief executive officer to succeed Kendrick.
According to his LinkedIn profile, Kendrick had led the digital media and apparel enterprise since its founding in 2020. His departure follows weeks of growing commercial and promotional consequences for the brand resulting from the controversial video.
The Advertisement and Escalating Tension
The turmoil stems from a commercial released online in August 2026 featuring Good Good content creators Garrett Clark and Alexis Miestowski. In the video, Clark shoved Miestowski to the ground as she reached for his new Callaway driver. Clark and Miestowski are two of the 12 digital creators who produce content for the company.
Good Good Golf and equipment maker Callaway deleted the advertisement shortly after it went live following immediate public criticism that it depicted violence against women. Despite the official deletion, recordings of the advertisement continued to circulate across social media platforms.
Both companies subsequently issued public apologies. Kendrick initially accepted responsibility in a public statement, saying, “We made a mistake, and as CEO of Good Good, I own it.” However, Kendrick later told Front Office Sports that he had not seen the advertisement prior to its publication, and he subsequently criticized Callaway in a social media post over its handling of the controversy.
Commercial and Broadcasting Fallout
The fallout led to a swift dissolution of Good Good Golf’s primary commercial relationships. Callaway completely severed its promotional partnership with the company, which had been established in 2023.
Major U.S. retailers, including Dick’s Sporting Goods and Golf Galaxy, pulled Good Good Golf apparel lines from their store inventory. Additionally, the Golf Channel chose not to broadcast its reboot of the reality series “Big Break,” which had been produced in collaboration with Good Good Golf for the season.
Good Good Golf also withdrew from its sponsorship of an upcoming PGA Tour tournament scheduled for November.
Background
Good Good Golf originated in 2020 as a YouTube channel focused on casual golf video content. The platform rapidly expanded into one of the golf industry’s largest digital content groups, launching merchandise lines, branded apparel, and television programming centered around its roster of online personalities. Its digital reaching enabled the brand to secure major industry partnerships with traditional equipment manufacturers like Callaway and secure distribution in national physical retail stores.
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