October 14, 2026

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Apple’s HomeView ad is confusing to everyone except parents

Technology The Verge
Image: The Verge

Apple's ad introducing its new HomeView smart display is a little unusual. It's fast-paced and unruly, depicting a family of five as they rush through the morning routine. There's yelling and mess, misplaced keys and discarded eggshells. Apple's typical vibe is clean, simple, orderly; this commercial is chaos. But the spot has parents – those […]

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