October 29, 2026

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Hello Kitty maker cuts ties with Japanese spy drama after China backlash

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Image: BBC Business

Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.

BBC Business reported this story. Read the full report on bbc.co.uk →

This is a short summary. BBC Business wrote and published the full report.

Continue on bbc.co.uk →

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