November 11, 2026

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Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty

Business CNBC
Image: CNBC

Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.

CNBC reported this story. Read the full report on cnbc.com →

This is a short summary. CNBC wrote and published the full report.

Continue on cnbc.com →

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