Callaway Ends Partnership With Good Good Creator Brand After Sexist Advert Backlash

Golf equipment manufacturer Callaway has severed ties with digital media group Good Good with immediate effect following widespread public criticism over a promotional video depicting a woman being pushed to the ground.

The video was produced and published last week by Good Good to market Callaway products. The scene featured Good Good co-founder Garrett Clark alongside Alexis Miestowski, a professional golfer who frequently appears in the brand’s media content. In the clip, as Miestowski reaches toward a golf club, Clark rushes over, shoves her onto the ground, and shouts, ‘Do not touch my new driver.’

The advertisement quickly generated intense online backlash, with viewers condemning the clip for making light of physical abuse and violence against women. Following the public outcry, both Callaway and Good Good removed the video from their online channels and issued formal apologies.

In a statement posted Thursday on the social media platform X, Callaway acknowledged that its internal oversight mechanisms had failed. The golf manufacturer admitted that its content review process ‘was not comprehensive enough’ prior to re-sharing the video. The company noted that it had listened to feedback from individuals sharing personal encounters with domestic and physical abuse, emphasizing that ‘violence against women is unacceptable and should never be trivialised, normalised, or used as entertainment.’

To address the situation, Callaway announced a $1 million financial contribution to charitable organizations that work to prevent violence against women and offer assistance to victims. The manufacturer further stated that it had taken internal corrective actions to prevent similar publishing errors in the future.

The fallout has abruptly ended a commercial partnership between Callaway and Good Good that began in 2023. It has also affected Good Good’s broader presence in professional sports, forcing the media company to step down from its sponsorship role at an upcoming PGA Tour event scheduled for November in Austin, Texas.

Good Good, an American golf lifestyle brand established in 2020, has built one of the largest digital sports audiences online, amassing 2.13 million subscribers on YouTube. The company regularly produces videos featuring men and women competing in golf challenges, as well as television programming and advertisements for apparel and equipment.

Addressing the company’s withdrawal from the Texas tournament, Good Good chief executive officer Matt Kendrick stated that the brand is focusing on internal reform and organizational culture. Kendrick added that the team is ‘committed to earning back’ the trust of the PGA Tour and broader golf community following the incident.

Background

In recent years, traditional sports equipment manufacturers have increasingly partnered with popular digital content creators and online influencers to reach younger demographics. Good Good built a significant following in the online golf space through casual challenge videos, merchandise lines, and corporate sponsorships.

Major commercial deals between equipment makers and online content groups frequently extend to co-branded promotional campaigns and official event sponsorships across professional circuits such as the PGA Tour.